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NEW YORK, NY, March 25, 2010 — Strange things come in small packages! Global licensing agency Gator Group announced today that Cosmic Debris and Ashton-Drake, a division of the Bradford Exchange and the market leader in the design of premium-quality collectible dolls, have partnered to create the Emily the Strange “Emily Alone at Last” collectible doll. This 12-inch doll features a full Emily outfit, satchel bag and collectible box. When you add 9-points of articulation and a cat-eared headband, you get an infinite range of strange poses with Emily’s signature “cat”-itude. Each “Emily Alone at Last” doll includes an offer for a free stuffed Mystery cat figure and retails for $59.99. ”Emily Alone at Last” is available at select doll retailers as well as online at emilystrange.com. |
Created by artist Rob Reger in 1993, Emily the Strange is recognized worldwide for her iconic black hair, black dress, black tights and white Mary Jane shoes as well as her omnipresent four black cats. Eternally 13-years-old, Emily has steadily gained popularity as the personification of independence and individuality, particularly with tween and teen girls. |
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“Emily the Strange is a powerful figure in recent pop culture history," said Roxanne Lee, Licensing Manager for Ashton-Drake Galleries. "Emily’s moody yet stylish and iconic look makes her a perfect study for the carefully crafted dolls we create. We are sure that Emily fans and classic doll collectors alike will love this special edition item.” |
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Embraced by girls and comic book fans around the world, Emily the Strange reflects an unwavering confidence and independence that resonates with fans of all ages. With a publishing empire ranging from comic books to gift books to teen novels with worldwide reach, Emily products are currently found in leading specialty, music and book stores with a full range of complementary gift, toy and stationery products. |
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Creative Director and President of Cosmic Debris, Rob Reger added, “True fans are sure to appreciate the impeccable attention to detail and top quality features of the “Emily Alone at Last” doll. If Emily were the kind of girl that played with dolls, this doll would certainly live up to her high standards!” |
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Gator Group has announced that it is pursuing an aggressive, multi-year global licensing strategy for Emily the Strange to span across multiple product categories and distribution channels. New licensing deals from Gator Group include apparel, accessories, room décor, electronics, and stationery partners as well as a few top secret projects to be announced in Q2 2010.
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Media requiring more information please contact:
Dan Klores Communications
Beth Mellow 212 981 5143 beth_mellow@dkcnews.com
Marissa Florindi 212 981 5104 marissa_florindi@dkcnews.com
About Gator Group
Launched in 2009 by Australian entrepreneur Geoff Rosenhain, Gator Group has quickly grown into a full-service licensing agency offering the unique combination of seasoned licensing executives coupled with expertise in product design and manufacturing. Gator Group provides a wide range of services for a focused group of strategic corporate partners as well as wholly owned brands. The company is the worldwide licensing agent for renowned fashion brand Paul Frank Industries manufactures a range of electronics accessories for Apple iPods, iPhones and laptops and recently launched a new socially responsible soft toy line, Tales 4 Tomorrow, created in partnership with Conservation International. Gator Group is headquartered in Dana Point, California with offices in Los Angeles, Hong Kong, and Paris. For additional information please visit http://www.gatorgroup.com.
About Emily the Strange
Created by Reger and his company Cosmic Debris in 1993, Emily the Strange has become an internationally celebrated icon for individualism, female empowerment, and do-it-yourself style. Born from the San Francisco graphic arts community, Emily graces a full, rock-influenced fashion clothing and accessory line, including everything from T-shirts, dresses, and underwear to toys, guitars, and school supplies. She is the featured character in a series of comic books from Dark Horse Comics, four hardbound Chronicle Books, and a series of young adult novels from HarperCollins Publishing. For more information about Emily the Strange, visit http://www.Emilystrange.com.
About Ashton-Drake
Established in 1985 by J. Roderick MacArthur, Ashton-Drake Galleries is the market leader in the design of premium-quality collectible dolls. Numerous artist awards acknowledge Ashton-Drake's success in appealing to collectors of all ages. From 1987 to 2010, Ashton-Drake has been honored with many industry honors and nominations, including the distinguished Doll of the Year Award from NALED (National Association of Limited Edition Dealers), the Doll Award of Excellence from Dolls Magazine, the DOTY (Doll of the Year) Award from Doll Reader magazine, the TOBY (Teddy Bear of the Year) and Golden Teddy Award. |
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